The result was a "corporate kit car," with a 2.5-liter four-cylinder engine mounted transversely behind the cockpit on an X-car engine cradle. Corporate cash-flow problems almost killed the project several times in 1980-82, but Aldikacti ultimately convinced management that the Fiero not only made financial sense for GM but was vital for injecting new life into a Pontiac image that had become confused and stale. Basic styling evolved under Ron Hill in Advanced Design III, then finalized from April 1980 in Pontiac Exterior Studio II under John Schinella, who also came up with the Fiero name. Unusually for a GM project, Pontiac Fiero engineering development was assigned to an outside firm, Entech of Detroit, with Hulki Aldikacti as overall director. The interior of the Pontiac Fiero matched the exterior: it was sleek and efficient, but small.
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